As a digital marketer with a passion for data, I believe in creating fresh, useful, intuitive media that helps achieve organizational objectives while producing a smooth and positive experience for your constituents. I believe that a strong social media presence, paired with a solid marketing plan, can create a substantial connection with your customers across multiple media. I believe in having fun, constantly evolving in a perpetually changing media environment, and that success is always more fun when you have a team to share it with. I believe that a great story can bring a brand to the next level. It just needs to be heard.
Develop and manage online marketing campaigns for small businesses and non-profit organizations. Develop cohesive digital strategies so social media and websites to work together. Provide supplemental photography, writing/editing, and event management services.
Customer Success Marketing Manager, TrustRadius (2018-present)
Build, test, and scale programs that motivate software users to share their experiences on the products they use. Provide real-time and cumulative reporting on the effectiveness of client campaigns. Sustain and innovate Customer Success programs to share best practices and customer voice impact with clients.
Content Specialist—Social Media, Grinnell College (2014-2018)
Produced high-quality content that maintained the College's identity and brand standards and published content to official social media channels, ensuring key messages were presented in a deliberate, timely, accurate, and compelling fashion. Counseled other campus social media users on best practices to ensure consistent strategy, messaging, and accuracy. Supported the College's local, regional, and national media relations efforts, including responding to media inquiries, story mining, creating and distributing press releases, and crisis communications.
Events Coordinator, Charles City Community Development (2012-2014)
Planned and executed over 20 community events each the year, managing vendors, logistics, and municipal requests. Created, maintained and oversaw event budgets to exceed fundraising goals. Initiated and led local organizing committees for events, managing over 50 volunteers. Managed a unified brand strategy for each unique event while maintaining the Community Development brand identity. Coordinated regional media efforts for each event, including press releases, radio and television appearances, advertising campaigns, and social media presence. Updated and maintained Community Development websites and social media outlets. Managed business sponsorships, matching corporate values to appropriate community functions and events.
Certifications & Awards
20 Under 40, Grinnell Area Chamber of Commerce, 2017
QPR Suicide Prevention Gatekeeper Certification, QPR Institute, 2016
Siteimprove Accessibility Certification, SiteImprove North America, 2016
National Incident Management System Certification, FEMA, 2016
Best Communications Strategy, Main Street Iowa, 2014
Google Analytics for Student Retention, Cedar Rapids, IA, 2017
Confab Central, Minneapolis, MN, 2017
Social Media Strategies Summit, New York, NY, 2016
Social Media Strategies Summit, Chicago, IL, 2015
National Main Streets Conference, Detroit, MI, 2014